1.LEARNBrief
What message is the project trying to convey?
Product objectives
Defining expectations
2.RESEARCHResearch
Function, Value & Form
Research of competitor landscape, and any industry-related trends.
Exploring and refining information with the goal of deeply understanding real customer/user problems and behavior, as well as the underlying mechanisms that govern their behavior.
3.CONCEPTAssembling Elements
Introduction to a visual theme
Communicating ideas for the look and feel of the final product.
Setting the visual strategy.
4.CONCEPT DEVELOPMENTDesign Delivery
Formalizing designs upon concept approval.
Preparation for implementation stage.
5.IMPLEMENTATIONDevelopment
Design Quality Assurance
Interactions/Animation
Final Design Implementation Review